Wowk Fits With Nixon’s Sticks

• Todd Nixon‘s Sticks Media continues its expansion with the hire of Joe Wowk as Vice President of Sales.

Wowk segues from Seven Mountains Media, where he has served as Market Manager for the company’s State College and Lewistown, PA groups since June 2020. He previously spent seven years VP of Broadcast Media Operations with Dealer World, an automotive-centered advertising agency in Lehighton PA. Wowk’s radio career started at non-comm WIXQ/Millersburg, PA, while attending Millersville University. After college, Wowk worked as an air talent at WCTO (Cat Country 96)/Allentown and WGGY (Froggy 101.3)/Wilkes-Barre/Scranton.

“Big step forward for Sticks Media,” said Sticks President Todd Nixon. “When I started this company, it was one small AM station and a belief we could build something real — that radio still matters, and it’s still a powerful voice for our communities.

Today, we’re continuing to grow… and I’m excited to welcome Joe Wowk as our new Vice President of Sales. Joe brings a rare mix of media leadership, sales expertise, and programming experience… exactly what we need as we scale and build a stronger, more consistent revenue operation across our stations. We’ve built great brands and real momentum. Now it’s about taking that to the next level. Excited for what’s ahead.”

Wowk commented, “I can’t begin to express how excited I am to grow in this new radio and media world with Todd and the team at Sticks Media. While there are challenges ahead, I look forward to using my successful executive leadership experience in media, sales, and advertising, in addition to my programming background, to help Sticks Media reach new levels of growth and profitability. Thank you Todd, for the invitation to be a part of Sticks Media and for your trust in my leadership and passion for business development and finding sales solutions.”