Wrapify Your Ride

CBS Radio’s Washington, DC cluster — WPGC, WIAD (Fresh 94.7), WLZL (El Zol 107.9), WJFK (106.7 The Fan) and WJFK-AM (CBS Sports 1580) — has forged a strategic partnership with Wrapify, a new, exclusive, mobile outdoor marketing company that pays drivers a monthly fee to wrap their personal vehicle with local advertising messages. The Wrapify app (available for iPhone and Android devices) tracks your vehicle’s mileage and route and combines the data with local traffic patterns to determine the number of impressions made on consumers on a particular day and time. The ability to measure the out-of-home advertising messages is a key component to Wrapify’s exclusive technology.

James Heller, CEO of Wrapify, said, “Wrapify is proud to provide hard-working Americans with an effortless way to supplement their income through something they’d be doing anyway — driving their personal vehicle. Partnering with CBS Radio Washington, DC brings Wrapify the ability to roll out large scale sales efforts in the DC market while providing our partners with a way to integrate visual impressions into their advertising campaigns.” Steve Swenson, SVP/Market Manager of CBS Radio DC, added, “This partnership will strengthen our marketing assets in the area by providing our clients with a way to reach more out-of-home consumers. Our clients will literally own the eyes and ears on the road and we will be able to provide them with detailed analytics on how their messages are being seen — an important component that sets this product apart from similar services.”