Belle Of The Social Media Ball

Cumulus Media’s heritage Top 40 WPRO-FM (92 PRO-FM)/Providence announced it is leading the local market by a wide margin in “Fans and Actions Per Post,” and is a top performer among radio stations nationwide. According to data released this week by the social content analytics firm Shareablee, 92 PRO-FM leads the Providence-New Bedford, RI, media markets in Fans by a margin of nearly two-to-one to that of its closest competitor, Sinclair’s NBC affiliate WJAR-TV.

The data also shows that 92 PRO-FM leads the market in the critical “Actions Per Post” statistic, indicative of the popularity of each individual social post. 92 PRO-FM’s 503 Actions Per Post eclipsed the entire market, garnering more Actions Per Post than the rest of the Top 10 media outlets combined.

“The fluid social media strategy of 92 PRO-FM is both proactive and reactive,” said Jay Buff, Morning Show Producer and Social Media Moderator, adding, “demographics, trends and algorithms all change, but our commitment to quality and timely content is unwavering. Our curated material gives Fans a feeling of community and trust in our brand.” Patrick Austin, Digital Marketing Director for Cumulus Media Providence, said, “Ensuring our stations are empowered to create platform specific content that is relatable to the lifestyle of the listeners and where they are consuming the content is always the goal. By leveraging the enormous traction 92 PRO-FM has made with social, it not only cements our relevance in the market but also allows us yet another great marketing channel to lead people back to our station web site, live events and set on-air and online listening appointments.”