Westwood One Inks Deal With Rich Eisen

• Cumulus Media’s Westwood One has inked a partnership with Emmy-nominated broadcaster Rich Eisen to bring The Rich Eisen Show and future projects to the Westwood One Podcast Network. As part of this new partnership, Westwood One will monetize, market and distribute all existing and forthcoming podcasts and assist in the distribution of Eisen’s radio show and assist with the audio uplink, satellite connection, and distribution to existing and future local radio partners for Eisen’s radio show. Westwood One will also work directly with Eisen to format show highlights and interviews into The Rich Eisen Show podcast, which will be available on your major podcast platforms. Eisen will also launch a new podcast, Just Getting Started, in February 2021, where he will talk to the biggest names from news, entertainment, sports, and pop culture about how they got started.

“In relaunching my podcast and terrestrial radio businesses, I couldn’t find a better partner to bring my content to more hearts, minds and ears than Westwood One,” said Eisen, President & CEO of Rich Eisen Productions, which owns The Rich Eisen Show. “I also could not be more excited to launch a new podcast and podcast shingle with my new partners. The fact that they’re also the radio home to the National Football League makes this even more of a wonderful fit.”

Suzanne Grimes, EVP of Marketing for Cumulus Media & President of Westwood One, said, “Rich is a legendary sports broadcaster, widely known for his sharp insights and colorful NFL commentary. It’s exciting to welcome him and The Rich Eisen Show to the Westwood One Podcast Network and to work on new projects together. Rich has met some of the most interesting, successful, and colorful characters around — and not just in football. It will be a lot of fun to hear Rich talk with titans of sports, business, and entertainment about their paths to success in Just Getting Started.”