Great Moments In Syndication
• Westwood One Spot Sales, the national spot platform for Cumulus Media announced its participation in Expressway from Katz — a programmatic ad buying exchange for broadcast radio. Cumulus stations are offering full inventory access through Katz’s cutting-edge programmatic exchange, powered by Jelli. As we speak, 11 Cumulus markets are already live — New York, Los Angeles, Chicago, Dallas, Houston, Atlanta, St. Louis, Minneapolis, San Francisco, Detroit and DC. All Cumulus markets are expected to be online by July.
Rafe D’Amico, SVP of Sales for Cumulus and Westwood One, said, “America’s prominent agencies and advertisers have clearly stated they want AM/FM radio to join the evolution towards programmatic. Expressway from Katz and programmatic are key elements of our strategy to serve our clients’ needs. Cumulus/Westwood One is committed to improving how advertisers reach, engage, and influence target audiences.” Joe Brewer, Chief Administrative Officer and EVP of Business Operations at Katz, added, “Programmatic buying is an exciting step forward for the radio industry. Through Expressway from Katz, our radio partners now have the ability to offer their premium inventory to advertisers programmatically — with automation, real-time monitoring and reporting capabilities.”
• Hip Hop legends Ed Lover and Monie Love are hosting The Weekend Blast, a two-hour weekend radio show that launches the weekend of Saturday, May 20 and has already been added in over 15 markets, including Philadelphia, Atlanta and Dallas with more to come. In addition to Classic Hip Hop music and exclusive interviews, The Weekend Blast will also feature a “Top Five Classic Countdown” — No. 1 hits from a particular month and year in classic Hip Hop history; “Ed’s Word of the Week,” “Put ‘Em On Blast,” and the “Blast Off Mix.” Lover remarked, “I’m excited to bring a part of what we do every weekday to listeners on the weekends. Our show is the source for everything classic hip hop, R&B and pop culture; we want to educate the masses about GREAT music… and have fun at the same damn time!”
Weekend Blast is syndicated by REACH Media Inc., an Urban One company. For affiliation info, please contact Melody Talkington at 972-371-5845 or Melody.Talkington@ReachMediaInc.com.
