Westwood One To Launch ‘Rick and Sasha’
“The natural chemistry between Rick and Sasha is undeniable and deserves a wide audience with the reach and scale that only Westwood One has to offer,” said Suzanne Grimes, EVP Marketing for Cumulus Media and President of Westwood One. “Rick and Sasha delivers personality, energy, and authenticity to younger Urban AC listeners and the brand marketers hoping to reach them.”
In a joint statement, Rick and Sasha said, “We’re very excited about this opportunity! It’s been our life-long dream to have a syndicated platform that allows us to inspire, inform, educate, entertain and bring ‘Real People, Real Radio.’ We look forward to connecting, engaging and entertaining listeners across the U.S.”
Rick and Sasha is slated to launch January 1 on 20+ stations and will air live weekdays from 6-10am in all time zones, and will also be available for other dayparts and Urban formats. The cast of the new show will include Party’s former Hot 105 co-host/sidekick, comedian Benji Brown along with other talent. For more info about Rick and Sasha, contact Neal Bird at nbird@westwoodone.com or 310-840-4207 or Gary Bernstein at gary@oceanictradewinds.com or 508-245-1776.