NuVoodoo – Page 10 – RAMP – Radio and Music Pros

Moneyball: Devil’s in the Details (i.e., the Data)

• The latest NuVoodoo Ratings Prospects Study shows interesting shifts in the percentages who pay attention to ads in various

We’re digging through the data collected from over 3,200 14-54s nationwide in our latest NuVoodoo Ratings Prospects Study as we

• The 24th in our series of twice-annual Ratings Prospects Studies has just finished fielding. In the weeks ahead we’ll

• The spring ratings period starts in about 10 weeks. As we noted last week, we’re still at the point

• NuVoodoo Media Services, a data-driven media research, marketing, digital and content intelligence provider, announces that it has appointed media

• The spring ratings period starts in about 11 weeks. We tell ourselves that’s plenty of time to get marketing

• A Special Year-End Message from NuVoodoo Founder/President Carolyn Gilbert A dear friend of mine went for a walk two

We’re turning the keyboard over to NuVoodoo marketing guru Mike O’Connor this week: NuVoodoo has dedicated the back half of

• In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of

• Looking ahead to a fresh NuVoodoo Ratings Prospects Study in the New Year – which is six weeks away