Moneyball: How The Economy Impacts Your Fall Promotion Plans
• The fall book starts on September 12 – less than ten weeks away. Already thin station promotional budgets will
Read more• The fall book starts on September 12 – less than ten weeks away. Already thin station promotional budgets will
Read moreLast week the second release from NuVoodoo Ratings Prospects Study 24 showed that on top of a decline in those
Read more• Last week the first release from NuVoodoo Ratings Prospects Study 24 showed a decline in those interested in participating
Read more• The percentage of people interested in participating in radio ratings methodology continues to ebb. In the latest national study
Read more• Preparing the questionnaire for NuVoodoo Ratings Prospects Study 24 this past week had us talking to programmers, managers, and
Read more• “Do what you can, with what you’ve got, where you are.” Those words are typically attributed to Teddy Roosevelt,
Read more• NTR. Events. Concerts. Pop-ups. In 2024 radio is working hard for every dollar to try to offset the declines
Read more• If you’re considering a contest to impact the last month of the spring book, you’re likely working with a
Read more• Many years ago, in an introductory college course on broadcast radio the professor laid out that the goal of
Read more• In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of
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