Thursday, May 7, 2026
Latest News from RAMP:
  • Pros On The Loose: UB Rodriguez
  • LA’s Fan Reveals On-Air Lineup
  • Urban One Welcomes Joy Taylor
  • Meet Your ’26 Radio Mercury Awards Finalists
  • Razz Ready For Whatever’s Next
  • Bluesky
RAMP – Radio and Music Pros

RAMP – Radio and Music Pros

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NuVoodoo

NuVoodoo - Moneyball for Radio 

Moneyball: Station Contesting, Part II (Prize Amounts)

July 28, 2025July 27, 2025 kevincarter NuVoodoo

• Last week we shared data showing that contesting continues to be a tactic that punches above its weight for

Read more
NuVoodoo - Moneyball for Radio 

Moneyball: Squeezing the Most from Station Contesting, Part I

July 21, 2025July 20, 2025 kevincarter NuVoodoo

• Last week we shared what people like about listening to radio in the car — and it’s a powerful

Read more
NuVoodoo - Moneyball for Radio 

Moneyball: What People Like About Listening to Radio in the Car

July 14, 2025July 12, 2025 kevincarter NuVoodoo

• Last week we shared the first installment from NuVoodoo Ratings Prospects Study 26 showing that, while apps like Spotify

Read more
NuVoodoo - Moneyball for Radio 

Moneyball: A New NuVoodoo Ratings Prospect Study

July 7, 2025July 6, 2025 kevincarter NuVoodoo

• Just ahead of the holiday weekend we finished fielding on NuVoodoo Ratings Prospects Study 26. Two thousand adults 18-64

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NuVoodoo - Moneyball for Radio 

Moneyball: “Stationality” or Personality

June 30, 2025June 28, 2025 kevincarter NuVoodoo

• The decline in trust for mass media institutions is a well-documented phenomenon. A 2024 Gallup poll, for instance, revealed

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NuVoodoo - Moneyball for Radio 

Moneyball: What Radio Can Borrow from Budweiser

June 23, 2025June 22, 2025 kevincarter NuVoodoo

• Budweiser’s Grand Prix win for Audio and Radio at the Cannes Lions Festival highlighted just how impactful a simple

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NuVoodoo - Moneyball for Radio 

Moneyball: Radio’s Role for Music Discovery

June 16, 2025June 15, 2025 kevincarter NuVoodoo

• With the deep history between radio and music, many of us recall a time when radio was the top

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NuVoodoo - Moneyball for Radio 

Moneyball: 3 More Things that Make (Country) DJs Great

June 9, 2025June 5, 2025 kevincarter NuVoodoo

• We’ve been reviewing insights from a new CRS360 webinar, “A Face for Radio?” …A Difference for Your Listeners,” for

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NuVoodoo - Moneyball for Radio RAMP 

Moneyball: Listeners Tell Us What Makes (Country) DJs Great

June 2, 2025May 29, 2025 kevincarter NuVoodoo

• We’re getting great feedback on our participation in a new CRS360 webinar, “A Face for Radio?” … A Difference

Read more
NuVoodoo - Moneyball for Radio 

Moneyball: Expert Thoughts on Talent Coaching & New CRS360 Webinar

May 27, 2025May 26, 2025 kevincarter NuVoodoo

• A new CRS360 webinar published just ahead of the Memorial Day holiday titled, “A Face for Radio? … A

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BREAKING NEWS

LA’s Fan Reveals On-Air Lineup
BRANDING/MARKETING BREAKING NEWS MORNING SHOWS NEWS/TALK/SPORTS PROGRAMMING STREAMING 

LA’s Fan Reveals On-Air Lineup

May 6, 2026 kevincarter Comments Off on LA’s Fan Reveals On-Air Lineup

• As the clock ticks down to the May 11 launch of Audacy’s 97.1 The Fan, the first-ever FM All-Sports

NuVoodoo

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DIGITAL

Townsquare Inks Digital Deal With Broadway Media
DIGITAL EXECUTIVE ACTION FINANCIAL FRONT PAGE SALES TRANSACTIONS 

Townsquare Inks Digital Deal With Broadway Media

May 5, 2026 kevincarter Comments Off on Townsquare Inks Digital Deal With Broadway Media

• Townsquare Media, Inc. announced a strategic digital advertising partnership with Salt Lake City-based Broadway Media, which has seven radio

Cumulus + Media Audit + TOMA.Solutions
BRANDING/MARKETING DIGITAL EXECUTIVE ACTION FINANCIAL FRONT PAGE RATINGS RESEARCH SALES 

Cumulus + Media Audit + TOMA.Solutions

April 30, 2026 kevincarter Comments Off on Cumulus + Media Audit + TOMA.Solutions
Mothership Beams Up To Concord
DIGITAL EXECUTIVE ACTION FINANCIAL FRONT PAGE LABEL LOVE STREAMING TRANSACTIONS 

Mothership Beams Up To Concord

April 27, 2026 kevincarter Comments Off on Mothership Beams Up To Concord
SXM Media To Rep YouTube Audio Ads
BRANDING/MARKETING DIGITAL EXECUTIVE ACTION FINANCIAL FRONT PAGE SALES Satellite Radio STREAMING TRANSACTIONS 

SXM Media To Rep YouTube Audio Ads

April 22, 2026 kevincarter Comments Off on SXM Media To Rep YouTube Audio Ads
Ternus To Succeed Cook As Apple CEO
BRANDING/MARKETING DIGITAL EXECUTIVE ACTION FRONT PAGE MILESTONES 

Ternus To Succeed Cook As Apple CEO

April 20, 2026 kevincarter Comments Off on Ternus To Succeed Cook As Apple CEO

ARCHIVES

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WELCOME! WE’RE KEVIN & STEVE

Steve & Kevin
RAMP (Radio and Music Pros): Founded in September 2009, owned and operated by
Kevin Carter & Steve Resnik

LATEST POSTS

Pros On The Loose: UB Rodriguez
AC DOWNSIZING FREE AGENT FRONT PAGE PROGRAMMING TOP 40 URBAN URBAN AC 

Pros On The Loose: UB Rodriguez

May 6, 2026 kevincarter Comments Off on Pros On The Loose: UB Rodriguez

• Longtime Miami radio pro UB Rodriguez is now a free agent as he exits Cox Media Group Miami, the

LA’s Fan Reveals On-Air Lineup
BRANDING/MARKETING BREAKING NEWS MORNING SHOWS NEWS/TALK/SPORTS PROGRAMMING STREAMING 

LA’s Fan Reveals On-Air Lineup

May 6, 2026 kevincarter Comments Off on LA’s Fan Reveals On-Air Lineup
Urban One Welcomes Joy Taylor
BRANDING/MARKETING FRONT PAGE NEWS/TALK/SPORTS PODCASTING PROGRAMMING STREAMING SYNDICATION URBAN URBAN AC 

Urban One Welcomes Joy Taylor

May 6, 2026 kevincarter Comments Off on Urban One Welcomes Joy Taylor

LABEL LOVE

Ahrens Now Running Kobalt Latin America
BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE LABEL LOVE PROS IN MOTION STREAMING 

Ahrens Now Running Kobalt Latin America

May 4, 2026 kevincarter Comments Off on Ahrens Now Running Kobalt Latin America
Macky Joins Quartz Hill As SVP/Promotion
BRANDING/MARKETING COUNTRY EXECUTIVE ACTION FRONT PAGE LABEL LOVE STREAMING 

Macky Joins Quartz Hill As SVP/Promotion

May 4, 2026 kevincarter Comments Off on Macky Joins Quartz Hill As SVP/Promotion
Riser House Welcomes Leighanna Martin
BRANDING/MARKETING COUNTRY EXECUTIVE ACTION FRONT PAGE LABEL LOVE STREAMING 

Riser House Welcomes Leighanna Martin

May 1, 2026 kevincarter Comments Off on Riser House Welcomes Leighanna Martin
WMG Makes TIME100 List
AWARDS EXECUTIVE ACTION FRONT PAGE LABEL LOVE MILESTONES PUBLIC SERVICE 

WMG Makes TIME100 List

April 30, 2026 kevincarter Comments Off on WMG Makes TIME100 List
UMG Selling Half Of Its Spotify Stake
EXECUTIVE ACTION FINANCIAL FRONT PAGE LABEL LOVE STREAMING 

UMG Selling Half Of Its Spotify Stake

April 29, 2026 kevincarter Comments Off on UMG Selling Half Of Its Spotify Stake
Maxwell To Head U.S. Ops For Believe
BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE LABEL LOVE STREAMING 

Maxwell To Head U.S. Ops For Believe

April 29, 2026 kevincarter Comments Off on Maxwell To Head U.S. Ops For Believe

PROGRAMMING

Pros On The Loose: UB Rodriguez
AC DOWNSIZING FREE AGENT FRONT PAGE PROGRAMMING TOP 40 URBAN URBAN AC 

Pros On The Loose: UB Rodriguez

May 6, 2026 kevincarter Comments Off on Pros On The Loose: UB Rodriguez
LA’s Fan Reveals On-Air Lineup
BRANDING/MARKETING BREAKING NEWS MORNING SHOWS NEWS/TALK/SPORTS PROGRAMMING STREAMING 

LA’s Fan Reveals On-Air Lineup

May 6, 2026 kevincarter Comments Off on LA’s Fan Reveals On-Air Lineup
Urban One Welcomes Joy Taylor
BRANDING/MARKETING FRONT PAGE NEWS/TALK/SPORTS PODCASTING PROGRAMMING STREAMING SYNDICATION URBAN URBAN AC 

Urban One Welcomes Joy Taylor

May 6, 2026 kevincarter Comments Off on Urban One Welcomes Joy Taylor
Razz Ready For Whatever’s Next
COUNTRY EXECUTIVE ACTION FRONT PAGE MILESTONES PROGRAMMING 

Razz Ready For Whatever’s Next

May 5, 2026 kevincarter Comments Off on Razz Ready For Whatever’s Next
Eagan Annexes KS95/Twin Cities
BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE HOT AC PROGRAMMING 

Eagan Annexes KS95/Twin Cities

May 5, 2026 kevincarter Comments Off on Eagan Annexes KS95/Twin Cities
Max Media Virginia Elevates McKay & Hoyt
BRANDING/MARKETING COUNTRY FRONT PAGE HOT AC MORNING SHOWS PROGRAMMING PROS IN MOTION 

Max Media Virginia Elevates McKay & Hoyt

May 4, 2026 kevincarter Comments Off on Max Media Virginia Elevates McKay & Hoyt

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