Moneyball: Why Your AQH Increased, But Its Share Went Down
We’re turning the keyboard over to NuVoodoo marketing guru Mike O’Connor this week: NuVoodoo has dedicated the back half of
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NuVoodoo
Moneyball: What’s More Important, Live or Local?
• In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of
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Moneyball: Is Your Station an Appliance or a Show?
• Looking ahead to a fresh NuVoodoo Ratings Prospects Study in the New Year – which is six weeks away
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Moneyball: Avoid the Anodyne
• The Cambridge Dictionary defines “anodyne” as “intended to avoid causing offense or disagreement, especially by not expressing strong feelings
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Moneyball: Facing the Realities of 2024 Budgeting
• Holiday decorations are appearing in stores. Christmas music is appearing on the radio. Starbucks is serving peppermint mochas. All
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Moneyball: Which Department Do You Work For?
• When we worked for Clear Channel years ago — and back when perceptual study presentations were conducted on location,
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Moneyball: Can Listeners Contact Your Station?
• We talk with program directors and managers every day who are passionately concerned about the ratings and performance of
Read moreMoneyball: Music Makes You Feel Good – What Else Does?
• Maya Angelou is credited with saying, “I’ve learned that people will forget what you said, people will forget what
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