Rumba 106.1 – RAMP – Radio and Music Pros

BRANDING/MARKETING EXECUTIVE ACTION FRONT PAGE PROGRAMMING SPANISH-LANGUAGE TOP 40

Pérez Named PD, Philly’s Rumba 106.1

July 25, 2022July 25, 2022 kevincarter Rumba 106.1

• Fernando A. Pérez has been named as the inaugural Program Director of iHeartMedia Spanish Pop WUMR (Rumba 106.1)/Philadelphia, which

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EXECUTIVE ACTION FRONT PAGE SALES SPANISH-LANGUAGE

Alicea Named VP/Sales, Rumba 106.1/Philly

April 4, 2022April 4, 2022 kevincarter iHeartMedia, Rumba 106.1

• iHeartMedia Philadelphia has named Lizette Alicea as VP of Sales for the company’s recently launched Latin Pop outlet WUMR

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BRANDING/MARKETING FORMAT FLIPS FRONT PAGE PROGRAMMING SPANISH-LANGUAGE

iHeart Philly Launches Rumba 106.1

March 11, 2022March 14, 2022 kevincarter iHeartMedia, Rumba 106.1

• After several days of stunting, iHeartMedia has formally flipped AC WISX (106.1 The Breeze)/Philadelphia to Rumba 106.1, “#1 Para

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