WRFF – RAMP – Radio and Music Pros

Jaxon Comes Home To Philly Radio

January 13, 2026January 13, 2026 kevincarter iHeartMedia, WRFF

• It’s a gala homecoming for Philadelphia rock radio veteran Jaxon, who is officially rejoining iHeartMedia Alternative WRFF (ALT 104.5)/Philadelphia

ALTERNATIVE FRONT PAGE PROGRAMMING PROS IN MOTION

Kaplan Named PD, iHeart’s ALT 104.5/Philly

September 8, 2023September 11, 2023 kevincarter iHeartMedia, WRFF

• Mike Kaplan has returned to iHeartMedia as the newly anointed at Program Director of WRFF (ALT 104.5)/Philadelphia. Amber Miller

ALTERNATIVE FRONT PAGE PROGRAMMING PROS IN MOTION

Jammin’ Jessie Takes Middays @ ALT104.5/Philly

March 2, 2022March 2, 2022 kevincarter iHeartMedia, WRFF

• A slight schedule adjustment has come to light at iHeartMedia Alternative WRFF (ALT 104.5)/Philadelphia — please make a note

ALTERNATIVE BRANDING/MARKETING FRONT PAGE PROGRAMMING

WRFF/Philly Rebrands As ALT 104.5

May 26, 2020 kevincarter iHeartMedia, WRFF

• iHeartMedia Alternative WRFF/Philadelphia has dropped its Radio 104.5 handle in favor of the company’s widely used Alternative brand, ALT 104.5. “Who