Music Choice, Empire Make Deal
Under the agreement, Music Choice and Empire will collaborate on exclusive video premieres, artist programs and marketing campaigns. The content will be available via traditional set top boxes as well as on the go via Music Choice digital properties through TVE. The reciprocal agreement allows the partners to co-market each other’s services to build a new audience for both brands. The deal also creates a range of new revenue opportunities on Music Choice for artists signed with Empire and its record label, Empire Recordings. Additional Empire programs and artists will be rolled out throughout the year.
Damon Williams, SVP, Programming Strategy and Partnerships at Music Choice stated, “Empire has been our go-to for independent artist that move the needle, like Rich Homie Quan, D.R.A.M. and Anderson .Paak. We are committed to giving independent artists a national platform for their music. This strategic partnership with Empire will take it to… [Ed. note: brace yourself!]… the next level™.”