Gordon Enhances SoCal Sound
• Public, member-supported Triple A 88.5FM (The SoCal Sound)/Los Angeles has added broadcast veteran Hillary Gordon to its leadership team as its new Director of Marketing, Promotions and Engagement.
Gordon returns to her native SoCal after a successful run as PD/morning co-host at Cumulus Triple A KBXR (102.3 BXR)/Columbia, MO. Her other media industry experience includes roles at Warner Music Group, CBS Radio, The Los Angeles Times, and Rhino Records. “As a Southern California native, and a huge Triple A nerd, I’ve been a fan of The SoCal Sound for years,” Gordon said. “Not only is the music top-notch, but the folks here are some of the most passionate and innovative in the industry.”
Commenting on Gordon’s hire, 88.5FM GM Patrick Osburn said the station is “thrilled to have her on the team,” adding, “We are very excited with Hillary’s deep love and understanding for the music. She also has a deep understanding of the diversity that the Triple-A format allows us to play.” Program Director Marc “Mookie” Kaczor echoed that sentiment, stating, “Hillary’s experience and ability is just what The SoCal Sound needs. We’re on a mission to take public media to the next level here in Los Angeles and Orange County. Hillary is going to shine.”
The timing of Gordon’s new role could not be better, Osburn said, as she joins The SoCal Sound during a period when the station has achieved major industry benchmarks, including being named national “Non-Comm Music Station of the Year” among outlets in the Triple A format for the second year in a row.
Osburn added, “We have a diverse audience — including members, donors, subscribers and sponsors — to stay engaged with. I think Hillary will be a great help to an already busy team.” Gordon remarked, “I look forward to building an even stronger brand with Mookie, Pat and the whole team at The SoCal Sound. I’m thrilled to be joining such a unique, successful Triple A station in Los Angeles.”
• 88.5-FM, The SoCal Sound, is a combined effort of Cal State University, Northridge’s KCSN and Saddleback College’s KSBR/Mission Viejo, which began simulcasting as 88.5-FM in October 2017, linking the Los Angeles County- and Orange County-based signals.
