Pandora Names New CMO
• Pandora announced that Aimée Lapic has joined the company as Chief Marketing Officer, effective Wednesday. As the press release states, “Lapic will bring Pandora’s next chapter to life through cutting-edge digital, social and mobile marketing initiatives and will lead consumer brand strategy, market positioning, performance-based and partnership marketing for the company.”
Lapic comes to Pandora following a 13-year run at Gap Inc., where she most recently served as Chief Marketing Officer for Banana Republic and GM of BananaRepublic.com. Prior to that, Lapic was SVP/GM of International Gap Outlet. “Aimée brings to Pandora a deep customer focus and long track record of driving significant growth for consumer brands,” said Roger Lynch, President and CEO of Pandora. “She has the exact performance and partner marketing experience we need to take Pandora to… the next level™ and expand our audience across all tiers of service.”
Lapic commented, “I’m incredibly excited to join Pandora at such a pivotal time in the company’s history. Pandora wrote the playbook on personalized music. I can’t wait to help shape the next chapter by attracting and engaging listeners in innovative new ways.” [Photo: Business Wire]
