Ft. Wayne Goes From Soft To Sunny
Adams Radio AC WWFW (Soft Rock 103.9)/Fort Wayne, IN announced it will be enter the New Year with a new name — the station will rebrand as 103.9 Sunny FM on Dec. 26, right after it finishes playing Christmas music. “We are simply changing our brand name to better match the playlist of the station,” says Rob Mackenzie, 103.9 Sunny FM Director of Programming. “We will continue to play an upbeat variety of songs from the ’80s ’til Now, just with a fresh name for 2017!” He added, “As we surveyed radio listeners, and specifically, pop music listeners in Fort Wayne, we know that they enjoy our music and radio station, but they didn’t necessarily see our previous name as a ‘fit’ for that music.”
Market Manager Chris Monk added, “103.9 will continue to be involved with the Fort Wayne community and with our advertisers. Our personalities are excited to continue the partnerships we’ve created over the last several years, particularly around the holidays. This is a great opportunity for us to re-brand this solid station.” Mackenzie says no changes in personalities are planned, nor is a music adjustment.
