WBR Ups Gray, Mattera & Snodgrass

Warner Bros. Records (WBR) has strengthened its senior management team through the promotions of Peter Gray, Larry Mattera and Hildi Snodgrass. Gray (left), who most recently served as WBR’s Executive Vice President, Head of Radio Promotion has been elevated to General Manager and Executive Vice President, Promotion & Media. Matter (center), who joined WBR in 2015 as Executive Vice President, Commerce, Digital Marketing & Strategy is upped to General Manager and Executive Vice President, Commerce & Marketing, and Chief Financial Officer Hildi Snodgrass (right) expands her role to include Executive Vice President, Operations.

Gray and Mattera will oversee all marketing, promotion and revenue, while Snodgrass will spearhead business operations for the company. All will continue to report to WBR Chairman and CEO Cameron Strang and collaborate to forge the strategic direction of the company. In addition to these direct reports, Dan McCarroll, President of WBR and head of A&R, will continue to report to Strang, who said, “I’m proud to promote three excellent executives from within Warner Bros. Peter and Larry are going to drive the commercial part of our business. Hildi will quarterback business operations and Dan McCarroll will continue to lead the A&R team. These promotions streamline a number of major components of our business, enabling us to innovate and move faster as we continue to grow and invest heavily in A&R and artist development.”