iHeartMedia Executive Action

• Justin Nesci has joined iHeartMedia as Executive Vice President of Advanced Audio and Data Revenue. In this newly created role, Nesci will be responsible for developing a variety of data-driven, audio strategies across iHeartMedia’s vast array of platforms and will help steer SmartAudio, the company’s groundbreaking data infused, cloud-based audio planning and buying platform.

Nesci will report to Carter Brokaw, President of Digital and Audience Segment Revenue Strategy, who commented, “We’re thrilled to have Justin spearheading iHeartMedia’s advanced audio and data revenue efforts. His background in every level of organizational development at a variety of top media companies and start-ups will be key as we ensure our advertising partners are able to fully utilize our multiple platforms and unparalleled reach.”

Nesci brings with him over 20 years of experience developing digital media revenue for publishers and media companies to his new role. His consulting practice, J/T/N Advisors, has helped top media companies including iHeartMedia accelerate revenue generation through emerging digital and social media channels. Nesci previously served as SVP for Digital Sales for Fox Network Group, where he managed the national digital sales and marketing responsibilities for Fox Broadcasting, Fox Cable and Fox Sports properties. His background also includes executive roles in digital sales, strategy and marketing for Viacom, Federated Media, & Warner Music Group.

Commenting on his new opportunity, Nesci said, “I’ve been impressed with iHeartMedia’s commitment to innovation and creating unique opportunities for its agency and brand partners since I served as a consultant for the company years ago. Today iHeartMedia is the leader in audio by far and I’m excited to help build on its groundbreaking initiatives and strategies pairing sophisticated data targeting and programmatic workflows across the largest audio media platform in the U.S.”