Meet Your Radio Mercury Winners!
• The winners of the 2018 Radio Mercury Awards were announced last Thursday evening at the 27th annual awards presentation held at The Cutting Room in New York. In an unusual move, this year’s $50,000 “Best of Show” award was split between two agencies — FCB Chicago for their “Tours” Radio Flyer Campaign, and Fitzco/Casanova McCann for their “Share A Coke 1,000 Name Celebration” Campaign. This year’s Radio Marketer of the Year Award was presented to Comcast’s Xfinity.
“We were really torn over this classic incredibly creative storytelling for Radio Flyer and then this innovative and exciting use of the medium for Coke,” said Sean Bryan, Chief Judge and co-Chief Creative Officer, McCann NY. “Splitting the Best of Show award is the best option with a nod to the heart of the medium, and a wink to the future.” Erica Farber, President & CEO of the Radio Advertising Bureau (RAB) and chair of the Radio Creative Fund remarked, “This was a fantastic year for radio creative. Our two Best of Show winners, along with all of tonight’s winners, showcase radio’s ability to share creative stories that encapsulate a brand’s message, and use the medium in a multi-platform environment, much like how consumers digest media and advertising today.” This year’s event was produced by RAB and presented by Hubbard Radio in partnership with iHeartMedia Inc.
The ceremony was hosted by Brian Sherman & Steve Tingle, morning duo on Hubbard Radio Classic Rock WDRV (97.1 The Drive)/Chicago and included presenters Chuck Meehan, Doner Detroit; New York radio personalities Rita Cosby (WABC); Shelley Rome and Garrett Vogel (Z100); Shalia (WBLS) and Omar Torres (ALT 92.3). DJ Whutever from iHeartMedia’s WWPR (Power 105.1)/New York served as the guest DJ for the night. To listen to all of the winning campaigns, visit radiomercuryawards.com.
Pictured, (l-r): Sean Bryan of McCann NY; Alejandro Ortiz of Casanova McCann; Mitch Bennett, Michael Groenwald and Bowen Mendelson representing Fitzco; and Erica Farber, RAB.
