McGurn Named Pres., Sale/Distro For Vevo

• Vevo announced that Kevin McGurn has been promoted to President of Sales and Distribution. Since 2017, as Chief Sales Officer McGurn has led the company’s U.S. and U.K. Sales organizations, expanded Vevo’s annual Upfront footprint and achieved record revenue numbers. McGurn has also led Vevo’s push into local, multicultural, and programmatic sales. This newly expanded role will see McGurn work to operationalize and maximize revenue for all company partnerships including Vevo’s YouTube programming and the broadening video platform for its 350,000-video catalog.

Vevo CEO Alan Price said, “Kevin has been an invaluable member of Vevo’s leadership team and has built a stellar reputation with our clients and stakeholders. In this new role, coupling Kevin’s sales expertise with his sharp focus on amplifying our distribution opportunities will bolster Vevo’s mission to maximize the value of the music video for our partners, while maintaining our unique proposition within the YouTube environment.”

McGurn remarked, “Vevo has an amazing client proposition for premium music video in market, and expanding our reach through additional distribution partners will be key to increasing our global footprint and growing our revenue. Having our content be accessible in key OTT and mobile viewing environments will ensure we continue to deliver real long term revenue streams for music videos. Our recent deal with the Amazon Echo Show device, is just one example of how we can create real value for our clients with our catalog, and as we kick off 2019 we are excited about other opportunities we can offer partners that complement our strong YouTube business.”