Big Picture For Big Machine TV
Big Machine Label Group is making final preparations to launch Big Machine TV — a proprietary digital video platform that gives fans direct access to content featuring the label’s superstar roster of talent. Big Machine TV will offer music videos and behind-the-scenes content when it goes live in February, later hosting exclusive interviews, announcements, contests and more. All of the label’s artists, including superstars Taylor Swift, Tim McGraw, Reba, Florida Georgia Line, Rascal Flatts and Thomas Rhett will have individual channels on the platform that allow viewers to seamlessly search for desired content for an immersive online fan experience. Video viewership on the new BMLG platform will count towards Nielsen’s consumption charts.
“Big Machine has always pushed the envelope, and we found ourselves asking, ‘is there a better way’ when it comes to syndicating our online content, pushing it onto social media, protecting it and ultimately monetizing it at the highest rate possible to benefit our artists,” said BMLG President and CEO Scott Borchetta. “And the answer was ‘yes.’ The Big Machine TV platform is an incredible tool to better serve our artists and their fans by delivering content when and how we want, all the while making sure the creators are compensated fairly.” More details about next month’s launch will be revealed in the coming weeks.
