Lara To Run Radio For Univision

Univision Communications Inc. (UCI) has appointed Jesus Lara as General Manager of Digital, Content, and Entertainment for Radio. In this position, Lara (left) will lead the company’s radio business and oversee the development and implementation of strategies that take UCI’s digital, content creation, programming and entertainment efforts within radio into the future. Lara arrives bearing over 20 years of experience leading digital, programming, content, and marketing teams in the radio, music and entertainment industry. He has worked for Viacom, EMI and most recently at Spanish Broadcasting System (SBS). Lara will be based in Miami and report to Chief Local Media Officer, John Eck, and work closely with UCI’s President of Music, Jorge “Pepo” Ferradas. “Jesus is an accomplished and creative industry veteran with an entrepreneurial spirit and a unique blend of experiences in music, marketing and digital,” said Eck. “I’m confident that his leadership will help propel our radio business to new heights.”

Ferradas added, “Radio plays a fundamental role in the music industry; and at Univision, it is important that we have someone of Jesus’ caliber to lead this platform alongside our current team. His passion for music, team-player spirit and vast experience makes us extremely happy to count with him on our team.”

Commenting on his new gig, Lara said, “I’m thrilled and honored with the opportunity to lead this incredible portfolio of brands. I look forward to working closely with John and the senior management team, in positioning the radio group for the future with a renewed and keen focus on leveraging Univision’s strong culture, creating great content and developing powerful code.”