Randi P’Pool Joins Aptivada

• Salt Lake City-based Aptivada, billed as “the fastest-growing solution for marketing and promotions” has named Randi P’Pool as Chief Marketing Officer. She will join the Aptivada Leadership team and oversee marketing and business development strategies for the company.

P’Pool makes the move after 7 1/2 years with Alpha Media in Portland, OR, where she was most recently Vice President of Marketing. Before that she worked for Citadel Communications in Salt Lake City for 9 1/2 years, rising to Director of Marketing.

In making the announcement, Creighton Green, co-Founder of Aptivada, commented, “We are ecstatic to have Randi join Aptivada and our leadership team. Randi will play a key role in the strategic evolution and growth of Aptivada. As the Aptivada product and customer base continues to grow, Randi will be very impactful in helping maximize our potential in the Broadcast Media space while also aiding the company in expanding its product offering and services.”

P’Pool remarked, “To say I’m thrilled is a complete understatement. I could not be more excited to join [co-Founders] Brianand Creighton Green and the entire Aptivada team. The extraordinary advancements they have created with their promotions, contesting and audience engagement tools are complete game changers for the media industry and beyond. Not only does Aptivada offer the optimum digital marketing platform but it also provides extremely innovative solutions to generate new digital revenue for broadcasters. The opportunity to support, foster and endorse a company as innovative and remarkable as Aptivada is the utmost honor and privilege for me!” P’Pool can be congratulated at randi@aptivada.com.