Beasley Gets Jammin’ In Vegas
• The Beasley braintrust got busy at midnight in Las Vegas last night, flipping Rhythmic Oldies KOAS (Old School 105.7) to Urban AC as Jammin’ 105.7. The newly enhanced station launched with “Smile” by Li’l Duval & Snoop Dogg and will now feature a skillfully blended mixture of old school favorites from Prince, Michael Jackson, Usher, Notorious B.I.G., New Edition, TLC, Janet Jackson, Dre & Snoop, etc., along with today’s Hit R&B hits from H.E.R., Bruno Mars, Ella Mai, Queen Naija, SZA, Chris Brown, Nicole Bus and more!
Jammin 105.7’s new on-air line-up includes some very familiar names and faces, starting in morning drive with the syndicated Steve Harvey Morning Show from 5-9am, followed by Zenja Dunn, who remains in middays. Driving Vegas home weekdays from 2-6pm is major market pro Paco Lopez (WNEW & Hot 97/New York, WPGC/Washington, 102 Jamz/Orlando, KKFR/Phoenix, Y100/Miami & WOCL/Orlando, to name a few, followed by market vet Connie Breeze from 6-9pm and The Sweat Hotel with Keith Sweat from 9pm-2am.
“Bringing back Steve Harveywas a key part of our strategy for KOAS,” said Peter Burton, VP/Market Manager of Beasley Media Group Las Vegas. “He has had tremendous success in Las Vegas in the past. We are expecting big things from this great morning show. Paco Lopez provides a strong bookend in afternoon drive. His track record with the Hispanic audiences in New York, Washington and Houston is outstanding.”
Beasley Media Group EVP of Programming Justin Chase added, “Our dedicated listeners spoke loud and clear — they want Harvey back! This programming shift will super-serve our core audience and we’re excited to see the results.” Kris Fisher, Brand Manager of KOAS & Hot AC KVGS (Star 107.9) said, “This city didn’t feel right without Steve Harvey on the radio. We’re excited to welcome him home and to give our listeners more of what has made them love this station over the years, while offering a new twist of today’s R&B that they can’t find anywhere else in Las Vegas.”
