Nielsen & Max Media Remarry
• Nielsen and Max Media have reached a new multi-year agreement for Nielsen Audio measurement. This agreement includes nearly all syndicated products and services including PPM data, PD Advantage and other cool stuff.
“We are delighted to be working again with Nielsen,” said Keith Barton, VP/GM of Max Media Norfolk. “The comprehensive capabilities of Nielsen’s tools, including Nielsen Scarborough, Polk by IHS Markit, Nielsen Rhiza and Tapscan, are integral to our ability to facilitate success for the advertisers and agencies that we work with. We are now armed with the tools necessary to provide valuable marketing and advertising expertise to our clients and ultimately increase ROI.”
No less pleased and/or delighted is Brad Kelly, Managing Director of Nielsen Audio, who said, “We’re very pleased to welcome Max Media’s Norfolk cluster of radio stations back into our valued family of Nielsen Audio clients. Despite the fragmentation that exists across the broader media landscape, radio remains remarkably resilient with American consumers, reaching 92% of Americans each week. We look forward to assisting Max Media in helping Norfolk advertisers understand radio’s important role in the marketing mix, as well as the uniquely qualified consumers that they deliver.”
Max Media Norfolk includes AC WVBW (92.9 The Wave), Top 40 WVHT (Hot 100.5), Country WGH-FM (97.3 The Eagle), Urban Talk WGH-AM (1310 The Power) and Sports-Talk WVSP (ESPN 94.1).
