VP Stripes For WMAS’ Peterson

• Warner Music Artist Services (WMAS), the in-house merchandising, e-commerce, and digital marketing division of Warner Music Group, has promoted Andrew Peterson to Vice President, Tour & Artist Services.

Peterson is a 20-year merchandising/touring pro who joined Warner Music Group in 2009 and has toured with several platinum and Grammy-winning artists including Shinedown, Kid Rock and Panic! At The Disco. In this new role, Peterson will lead Warner Music Artist Services’ Live efforts and serve as the head of WMAS’ Nashville operation. Peterson and his team will be responsible for optimizing artist merchandise sales on the road and maximizing bespoke fan VIP experiences.

Peterson will continue to report to Dan Goldberg, SVP of WMAS, who said, “We’ve been lucky to have Andrew build our Live department since its inception nearly 10 years ago. He truly understands the intricacies of touring and the ins-and-outs of merchandising — and it’s been a pleasure to watch him evolve into the leader that he is today.” Peterson commented, “I’ve always had a passion for live music and creating truly unforgettable and unique experiences. I’m grateful to Dan, Matt Young and the entire WMAS team for their support and I look forward to continuing to serve our artists and fans around the world.”