Zarling, Campbell Launch 615 Leverage + Strategy
• Veteran music industry execs John Zarling and Jackie Campbell announced the alliance of their individual companies into a new boutique marketing firm — 615 Leverage + Strategy. With their combined experience in marketing and media strategy, brand integration, event curation and artist relations, 615 Leverage + Strategy will function as a full-service extension to artist and label marketing teams to create and execute unique & impactful marketing touchpoints. As co-Founders and Partners, Zarling will serve as 615’s President & Chief Strategy Officer, and Campbell is Head of Business Development & Client Service.
“During my 20 years in the music business, I have been part of building and expanding careers by converging multiple marketing pillars,” said Zarling, who previously served as EVP of Marketing & New Business for Sony Music Nashville and spent 12 years with Big Machine Label Group, rising to SVP, Partnership Marketing & Promotion Strategy. He added, “As the industry adjusts to a new paradigm of music consumption, it is essential that focus on the larger career arc of an artist is not lost. I’m excited to partner with Jackie, someone whom I have immense respect for, to focus in these lanes. By combining our strengths into a cohesive effort, all of our clients will benefit.”
Ms. Campbell previously spent six years as Director of Partnership Marketing for Big Machine Label Group. Prior to her Nashville move, she spent nearly a decade working for CBS Radio (now Entercom) Chicago in various marketing and business development roles. “For me, this journey started nearly three years ago, when I decided to launch my own company to see if there was a better way to implement marketing and strategic partnerships within the music industry world,” said Campbell. “John has been a dear friend and mentor from Day One, and I could not be more thrilled to take this next step with him to expand and create a full-service marketing company to continue our mission to craft artist narratives through live events, partnerships and branded content.”
Also joining 615 Leverage + Strategy at its launch are Cheyana Weekley as Project Director and Jordan Lipsey as Project Manager. Zarling can be reached at John@615leverage.com or 615-975-7553, and Campbell can be contacted at Jackie@615leverage.com or 773-220-2633.
