White Handed Keys To WRMR
• Eric White has annexed Program Director stripes for Sunrise Broadcasting Alternative WRMR (Modern Rock 98.7)/Wilmington, NC. He succeeds Laura Lee, who exited in late October following a reallocation of budgetary assets. White joined the Sunrise team last October to helm Hot AC sister WILT (Sunny 103.7).
White has more than 15 years of radio experience, including six years as SVP of Programming for iHeartMedia’s Williamsport, PA cluster, where he oversaw the launch of Active Rock WRKK (Rock 94.9) in the fall of 2014. He later spent three years as Operations Manager for Results Radio’s three-station group in Yuba City-Sutter, CA.
White commented, “I’m grateful to General Manager Valerie Brooks, Sunrise and Capitol Broadcasting management for this opportunity. I look forward to digging in and taking on the already solid Modern Rock brand and growing it to new heights in 2020.” White can be contacted directly at 910-632-2143 or ewhite@cbc-sunrise.com.
