Nielsen & Cumulus Re-Up

• Nielsen announced that Cumulus Media has extended its agreement for Nielsen Audio Measurement services through 2022 and added Continuous Diary Measurement (CDM) for 120 stations across 14 markets. Additionally, Cumulus signed up for Local Nielsen Media Impact (Local NMI) in its Dallas, Atlanta and Chicago markets.

“We are eager to work with Nielsen to evolve how we measure the changing consumer landscape with audio,” said Bob Walker, EVP Operations at Cumulus Media. “This extension helps us understand how Continuous Diary Measurement and Local Nielsen Media Impact may help drive advertising results while we work together to measure audio engagement for local station content and national network content moving forward.”

Now, effortlessly dropping the buzzword “ecosystem” into the conversation, Brad Kelly, Managing Director, Nielsen Audio, said, “Nielsen appreciates the extension and expansion of our relationship with Cumulus Media. Cumulus Media and its Westwood One Network are at the industry forefront in developing new and creative ways to harness the power of data to demonstrate the value of radio/audio and its increasingly formidable place in the advertising ecosystem.”