Benztown Promote Three Pros
• Benztown has promoted commercial production specialists Dave Savage, Teddy Shrader and Bill Royal to newly created positions within the Benztown Commercial Production team — Dave Savage (left) moves up from Joint Production Director for Benztown to Director of West Coast Commercial Production, while Teddy Shrader (center) rises from Commercial Production Creative Director to Director of East Coast Commercial Production. Bill Royal (right) has been elevated to Commercial Production Manager for Benztown from his previous role as Commercial Voice Talent for the company.
The focused professional resources will enable Benztown to support and power its partnership with Yamanair Creative, which provides custom commercial creative to stations and their sales representatives in over 400 markets. Benztown partnered with Yamanair in 2018 to provide production elements and to power Yamanair’s creative services, which deliver instantly customizable spots in less than three hours including digital display ads and pre-roll videos. The services come fully equipped with management tracking tools providing metrics on usage and revenue generation. The custom spot production services and spec ad libraries created by Yamanair enable AEs to focus on selling and provide the most effective ad creative to their clients.
Dave “Chachi” Denes, President of Benztown, said, “Together, Benztown and Yamanair are meeting the growing demand for high quality radio commercials that connect with consumers through innovative, great-sounding creative audio production. We are pleased to promote the incredibly talented Bill Royal, Dave Savage and Teddy Shrader to new roles supporting Yamanair in producing the very best in custom commercials that power high-performing radio stations across the country.”
Yaman Coskun, CEO of Yamanair Creative, commented, “When you are a small, privately owned business like ours, scaling is a beautiful thing. This restructuring is done to achieve greater efficiency to accommodate the changing industry dynamics, and, in our case, the pent up demand. Subsequently, our ability to satisfy audio ad creative needs of our affiliates across the country in lightning speed has just been upgraded, thanks to Benztown’s new super-talent lineup.” For more information, contact Masa Patterson at mp@benztown.com or 818-842-4600.
