Activist Inks Digital Pro Sarah Scales

• Activist Artists Management has named Sarah Scales as Sr. Director of Digital. In this new role, Scales will be responsible for creating and implementing digital marketing strategies for artists on the Activist roster, including The Pretty Reckless, Weyes Blood, Empire of the Sun, The Lumineers, Brittney Spencer, Leif Vollebekk and others. She is based in Activist’s Nashville office.

Scales spent the past six years building and executing promotional campaigns for global brands and artists during stints at Marbaloo Marketing and Q Management Group.

“Sarah’s experience and expertise overseeing successful digital campaigns for both emerging artists and icons makes her a perfect fit to further service our roster,” said Matt Maher, Activist Founding Partner. “We are thrilled to welcome her to our team.”

Scales is a graduate of Baylor University with a degree in Journalism and a minor in Business. She got her start in the music industry with an internship at Capitol Christian Music Group, which brought her to Nashville.