MediaCo NYC Taps deCastro As Market Pres.
• Veteran radio executive Ron deCastro has been named the new Market Manager for MediaCo New York Hip Hop outlet WQHT (Hot 97) and Urban AC WBLS, with a start date of May 4. deCastro is a 30-plus-year radio industry veteran who segues from his current post as President & Chief Revenue Officer at Townsquare Media flagship Talk powerhouse WKXW (New Jersey 101.5)/Trenton, NJ.
“Ron is the perfect choice to lead Hot 97 and WBLS,” said Patrick Walsh, President & COO of MediaCo Holding. “Our investment plans will enable these iconic brands to impact our audiences and clients in even more meaningful ways. Ron’s deep experience in building winning digital and broadcast teams in and around New York will be invaluable as we deepen the relationship that our brands and personalities have with our audiences in the Tri-state area and around the world.”
deCastro remarked, “I’ve spent a significant amount of my career in New York competing against WBLS and Hot 97 and I know just how important these brands are in the lives of our community. I’m thrilled to work on the same team as the talented group at MediaCo New York and can’t wait to get started leading the effort to build on the success of these multichannel, global brands. Hot 97, WBLS, Summer Jam and Circle of Sisters are iconic in New York and personalities like Ebro,Steve Harvey, Funk Flex, Nessa and Shaila have the kind of relationships with our audience that you just can’t replicate with any other digital or broadcast media.”
Prior to his tenure leading Townsquare’s largest market, deCastro led sales teams at CBS Radio New York, Clear Channel Philadelphia and New York including WWPR (Power 105.1) and Barnstable Broadcasting on Long Island.
• RAMP has learned that Townsquare has promoted Brian Lang to succeed deCastro as Market President/Chief Revenue Officer at WKXW (New Jersey 101.5). Lang earns the transfer after six years as Regional Market President/CRO for Townsquare’s properties in Portland & Augusta, ME and Portsmouth, NH.
