Orchard Expansion Project

• The Orchard‘s Radio Promotion team is expanding — after two years of working on the promo team, Rachel Brenner (left) has been promoted to Northeast & Mid-Atlantic Promotion Manager, and Morgan Katz (right) has been promoted to Associate Director, National Promotion. Both Brenner and Katz will be based in New York and cover all radio formats.

And there’s more — Billie Jean Sarullo, VP of Promotion, Pop; Scott Burton, VP of Promotion, Alternative and Tommy DeBenedictis, VP of Promotion, Rock head up the team’s leadership core, reporting to SVP of Promotion Danny Buch, who commented, “We are excited to continue expanding The Orchard’s promotion efforts across the country. The Orchard is a global music distributor, and artist and label services company with offices in 40+ global markets, so the possibilities for identifying global records to cross into the American radio market are endless. We’ve also added new roles and revamped our radio promotion team to allow us more forward-thinking approaches in developing U.S. radio hits.”

The rest of The Orchard’s radio promotion staff looks like this: Jennifer Liss: Sr. Director, National Promotion; Roland West: Sr. Director, National Promotion; Alex Frank: Sr. Director, International Marketing & Radio Strategy; Morgan Katz: Associate Director, National Promotion; Rachel Brenner: Manager, Northeast & Mid-Atlantic; Money Nels: Urban/Rhythm Mixshow; Cody Celestin: Radio Promotion Coordinator.

The Orchard’s 2020 is already off to an amazing start with its recent No. 1 Alternative hit, “Novocaine” by The Unlikely Candidates.