Futuri + ReelWorld = Tether
• Two of our favorite longstanding clients — Futuri and ReelWorld — today announced a strategic partnership that includes the launch of the new interactive programming platform Tether, designed to help programming teams create truly standout, engaging on-air moments with minimal drain on resources. The Tether system marries Futuri’s powerful interactive programming technology — the evolution of its groundbreaking LDR and #engage products — with ReelWorld’s world-class creative audio production. Key Tether features include: 1) Listener Voting Sessions; 2) Turnkey Production; 3) The Power to Customize; 4) Song Alerts and Playlist Social Integration; and 5) Social Video.
Futuri Media CEO Daniel Anstandig (left), remarked, “Tether is designed to make it easy to create meaningful connections with listeners and differentiate your station. Our goal in combining ReelWorld’s world-class audio production with Futuri’s innovative technology is to help our partner stations quickly create standout moments that deeply engage their audience on-air, online, and on socials. There are no better partners in this endeavor than Mike Thomas and ReelWorld, who are the best in their field, bar none.”
ReelWorld CEO Mike Thomas (right), added, “We’ve been big fans of Daniel and Futuri for years. They know the tech, research and listener engagement side of radio better than anybody else out there, just like ReelWorld knows a thing or two about making amazing jingles, imaging and sonic branding. With Tether, we were able to focus on our core strengths and join together to build a product that gives stations the best of both companies.”
Tether with ReelWorld audio is currently available for Top 40, Country, Classic Rock, and Classic Hits formats, with more formats TBA. Tether’s core audience engagement features are available for all formats. For more details about what Tether can do for you, visit futurimedia.com/tether or reach out to ReelWorld’s Craig Wallace at 206-219-2663 or craig@reelworld.com, and/or Futuri Media’s Zena Burns at 216-236-9020 or zena@futurimedia.com.
