LiveXLive Joins Forces With Pitbull
• LiveXLive Media, Inc. has entered into a multi-year revenue-share content partnership with Grammy-winning international superstar Armando Christian Perez, better known as Pitbull, to produce and distribute a series of Pay-Per-View live stream concerts and original content, as well as launch Pitbull’s first video podcast show to air on LiveXLive’s recently-acquired podcasting platform, PodcastOne. Pitbull and LiveXLive Chairman & CEO Robert Ellin discussed the deal on CNBC’s Closing Bell. (seen here in a screen grab)
“Pitbull is a world-class businessman and entertainer whose global reach and accessibility as an artist makes him ideal for the LiveXLive platform,” said Dermot McCormack, President of LiveXLive. “Together we stand to prove the multiplatform approach to monetizing music through audio and podcasting, on-demand, live stream and pay-per-view experiences and merchandise, too. It’s an exciting time to be reinventing the content and distribution model for artists and to give consumers premium and exclusive content offerings.”
Pitbull remarked, “It’s an honor to partner with LiveXLive. Robert Ellin, Dermot McCormick and Norm Pattiz share the same vision when it comes to arts and commerce. We are excited to produce our first pay-per-view live stream and podcast. We will also develop a platform for artists to create content in our new world that will inspire fans around the globe.”
Pitbull’s initial move into Pay-Per-View live stream performances kicks off on Saturday, September 12, 2020 with four distinct events on consecutive weekends in September and October. Each show will include different themes, guests and staging. Tickets start at $9.99 and will go on sale August 14 at livexlive.com. Sponsorship opportunities and exclusive content will be available for brands in key categories. Future ticket bundles including VIP, merchandise, meet & greets and subscriptions will be announced at a later date.
Premiering this fall, LiveXLive will produce and distribute Pitbull’s first weekly video podcast on its own platform, including PodcastOne. Each week, Pitbull will host celebrity guests as they discuss entrepreneurship, culture, music, inspiration and all things “Mr. Worldwide”, reaching 102 million of Pitbull’s followers through social media.
