Gu Named Head Of Astralwerks Asia

• Universal Music Group (UMG) announced the appointment of Cindy Gu as Head of Astralwerks Asia, the company’s label division dedicated to electronic music within Asia. The label also announced its first artist signing from the region — popular Indonesian EDM group, Weird Genius is joining the global Astralwerks roster. Their current release, “Lathi” has already been streamed in excess of 100 million times, reaching #1 on Spotify’s main chart in Indonesia and #2 on their Global Viral 50 Chart.

Adam Granite, EVP, Market Development at UMG said, “Since we announced the launch of Astralwerks Asia at Music Matters in September, we have been looking for the right person to lead and execute our vision for further developing dance music across the region. Cindy is a true dance music enthusiast and this great passion for electronic music, combined with her proven history of executing successful artist campaigns will be vital to establishing Astralwerks Asia as the trusted home for the genre in Asia. What better way to start than with the biggest viral dance record to come out of the region in years! We are very excited to have Weird Genius (pictured) join the Astralwerks family and look forward to hearing much more from them in years to come.”

Gu joins UMG from Warner Music Asia, where she served as Regional Marketing Manager & Dance Music Product Manager. In her new role, Gu will will be based at UMG’s regional headquarters in Singapore and head up the label’s operations across Southeast Asia, Korea and China, working closely alongside Astralwerks GM, Toby Andrews, who remarked, “We’re very excited to have Cindy join the Astralwerks team, as we continue to expand our presence within Asia. Cindy’s experience across the electronic music space is a perfect match for us and we’re looking forward to watching her bring projects like ZHU, Surf Mesa and others to life, across South East Asia, Korea and China. I look forward to building our ongoing and now heightened collaboration with Calvin, Adam and the teams across the region and welcome Weird Genius to our roster. Lathi is the hottest record to come out of Southeast Asia in recent months and we are excited to help them reach new audiences around the world, both now and across future releases”.

Gu said, “I’m delighted to have joined the global Astralwerks family and am committed to bringing the best electronic music to fans across Asia, starting with the signing of Weird Genius. I look forward to working alongside Toby, Calvin, Adam, Evan and the teams throughout the region to create innovative and groundbreaking campaigns that will help establish Astralwerks and our artists throughout Asia and beyond.”