Meet The Winner Of ‘The Song’
• Back in August Radio One announced the launch of “The Song,” a music competition presented by REACH Media’s nationally syndicated The Morning Hustle and 300 Entertainment. “The Song,” sponsored by McDonald’s Black and Positively Golden, offered up-and-coming, independent unsigned artists an opportunity to create an anthem that addresses the current climate in the country, including the COVID-19 pandemic, police brutality, the economy, and racial injustice and unrest.
On Thursday, HeadKrack, Angie Ange, Lore’l, and Billy Sorrells of The Morning Hustle announced the winner of the “The Song,” — Sunny Dizzle (pictured) and the group Steakawese from Memphis, TN, came out on top with their original track, “KliKKK KlaKKK,” featuring PYU and Champ. The group received a $5,000 cash prize and a distribution deal on all streaming platforms, including Apple Music, Google Play and Spotify. “After receiving over 3,000 entrees from across the globe, we are excited to be the vessel to introduce the world to Sunny Dizzle and Steakawese,” said Colby Tyner, Vice President of Programming, Radio One, adding, “This contest was a huge success.”
A panel of judges, which included 300 Entertainment CEO Kevin Liles, scored the entries based on their message, originality, quality, and composition. “I think this song from Memphis embodied everything about Memphis… not just the hood of Memphis, but the soul of Memphis,” said Liles. “This song didn’t just come from someone who just wanted to make music. It came from someone that had a soul that said I have a responsibility to actually let the people know what the soul of Memphis is about. There’s no better opportunity than to be able to express yourself the way you feel at the moment. That’s Art!”
Sunny Dizzle was unaware his group’s song had even been entered into the contest until he learned they were one of the top three finalists. Needless to say, he’s grateful their music and message will now be shared with the world. “First off, I want to say THANKS to everyone involved for this moment,” Dizzle said. “The song was never made to win a contest, but it was made to bring awareness to the issues we as black people are facing in America. Although my Steaksawse brothers and I are appreciative of this amazing opportunity, we are dedicating this win to all those that have lost their lives to police brutality.”
