iHeart NYC Launches ‘Building Black Biz’
• iHeartMedia New York announced the debut of “Building Black Biz” — an initiative designed to support, sustain and grow local Black-owned businesses in the New York metro area. iHeartMedia New York has pledged to support the “Building Black Biz” initiative during the next three months with over 100 million media impressions on WWPR (Power 105.1), WHTZ (Z100), WLTW (106.7 Lite FM), WKTU (103.5 KTU), WAXQ (Q104.3) and 710WOR as well as the stations’ websites and social media channels.
Through the “Building Black Biz” initiative, listeners and aspiring business owners can hear from successful entrepreneurs within the tristate area on how they started their business and what advice they would give to new entrepreneurs.
The new BuildingBlackBiz.com website will feature educational content developed in partnership with Operation Hope, a nonprofit organization providing financial literacy empowerment and economic education. Listeners will be encouraged to shop and support local Black-owned businesses through the website’s vendor database. The initiative also features The Building Black Biz Podcast, a weekly podcast hosted by various iHeartMedia personalities including Angela Yee, Maxwell and others and will feature successful Black business owners, executives and other notable trailblazers offering advice and business guidance.
“I am so proud of our team for going above and beyond and creating this comprehensive campaign,” said Bernie Weiss, President of iHeartMedia New York. “New York needs more Black-owned businesses and I’m thrilled we can use the power of all of our six radio stations to do our part in making a real impact.”
