Hip Hop 103.9/Philly Moving To 100.3

• Earlier this month Entercom and Urban One announced a station swap involving Philadelphia, St.. Louis, Washington and Charlotte. The Philadelphia portion of the deal included Entercom acquiring 103.9 WPHI — the current home of Urban One’s Hip Hop 103.9, and flipping 103.9 to a simulcast of Newsradio KYW-AM.

Completing this Philly move, Urban One announced that the Hip Hop 103.9 FM format and personalities — including The Morning Hustle (6-10am), Paris Nicole (10am-3pm) The QuickSilva Show with Dominique Da Diva (3-7pm) and DJ Bran (7-12am) — will be transitioning down the dial to 100.3 — the current location of Urban AC sister WRNB. Current WRNB programming and personalities — The Rickey Smiley Morning Show,The DL Hughley Show and the addition of Al B Sure! at night — are moving to WRNB-HD2. The station will merge the hip hop and R&B music formats, adding songs and elements that were played on both frequencies. 103.9 will add R&B music and 100.3 will add more mainstream Hip Hop.

“I’m very excited to have 103.9 upgraded to a stronger signal,” said Paris Nicole (left), PD of 100.3 R&B and Hip Hop. “This will take our station and our amazing lineup to the next level with the latest R&B and Hip Hop, which will now be heard on 100.3.” To accommodate the transition of all of the programs this week, 100.3 R&B and Hip Hop will simulcast on both 103.9 and 100.3 to make listeners on both stations aware that the full transition will be completed by Monday, November 23. Jay Dixon, Acting OM and midday personality on sister WPPZ (Classix 107.9), will oversee the transition and updates along with Paris Nicole, who will work with the new 100.3 FM and continue to manage Praise 107.9-HD2 and Classix 107.9.

“We’ve got a fierce team that’ll bring Philly an R&B and Hip Hop radio station like no other,” said Dixon. “Paris and her crew have been bringing the heat on 103.9, and now this move to 100.3 is the winning formula we need right now. Rickey Smiley and DL Hughley will still bring the fun and laughter to WRNB HD-2, and we’re adding Love R&B with Al B Sure! weeknights, giving Philly a complete young adult R&B listening experience they can enjoy 24/7!” Radio One Philadelphia Station Manager, Ezio Torres stated, “I’m excited about the updates to our Philadelphia Urban One cluster as this allows the audience and reach of each of our stations to expand.”