iHeart Marks Int’l Women’s Day
• In celebration of International Women’s Day on March 8, iHeartMedia and SeeHer, the largest global movement to eliminate gender bias in marketing, advertising, media and entertainment, announced the launch of iHeartRadio Presents SeeHer Hear Her: Celebrating Women in Music, a celebration placing gender equality center stage. The first-ever special event will highlight three successful and influential artists in music with interviews from Cardi B, Gwen Stefani and Kelsea Ballerini during a live one-hour special that will stream on iHeartRadio’s YouTube channel and Facebook page on March 8 at 8pm ET (available on-demand through March 14).
The special will share how these artists are using their music platform and social media presence to activate and encourage other women and will explore how although their experiences come from their lives in the music industry, the challenges they face are universal. iHeartRadio Presents SeeHer Hear Her: Celebrating Women in Music will also feature footage and interviews with other top female artists.
On March 1, iHeartMedia launched an eight-day countdown to International Women’s Day across 600 radio stations in every format, on social media platforms and on iHeartRadio’s biggest podcasts. That countdown will culminate on March 8 when women take over the mic on popular iHeartMedia radio shows and podcasts to have conversations about equality, inclusion, inspiration and what everyone can do to help get more women heard. That evening, from 5-6pm local time, iHeartMedia radio stations will also devote the hour to playing the biggest hits and new music from today’s female artists and offer special playlists on the iHeartRadio app.
“iHeartMedia is excited to partner with SeeHer and their SeeHer Hear Her initiative to inspire us all with the stories of amazing women breaking new ground in Hip Hop, Pop and Country music,” said Gayle Troberman, EVP & Chief Marketing Officer for iHeartMedia. “This International Women’s Day it’s important that we are all reminded of what equality can sound like, as we come together to celebrate, inspire and support one another.” Listeners can join in on the conversation online by using the hashtags #iHeartWomensDay and #SeeHer throughout the day and during the one-hour special on March 8.
