Wagering Worth The Gamble For Fox Sports Toledo

• Taking full advantage of the exploding acceptance of sports-wagering radio programming, iHeartMedia has rebranded Fox Sports affiliate WCWA-AM/Toledo, OH as Fox Sports 1230 The Gambler, employing the slogan “Toledo’s Action Starts Here.” Each hour will feature wagering updates from the VSiN (Vegas Stats and Information Network) and new programming from the BetR Network, including My Guys in the Desert, hosted by Brent Musburger. The Gambler’s line-up will also include signature programming from Fox Sports Radio, including The Dan Patrick Show and The Herd with Colin Cowherd, as well as highly respected Toledo sportscaster Anthony Bellino weekday mornings.

“Fox Sports 1230 The Gambler is the future of sports radio,” said Scott Sands, SVP of Programming for iHeartMedia Ohio and West Virginia. “We are thrilled to bring this hot new format to Northwest Ohio and Southeast Michigan, assisting our growing audience in navigate the ever-growing world of sports wagering.”

Matt Bell, Area President for iHeartMedia Toledo, commented, “Radio listeners are more engaged with online sports betting and more aware of sports betting brands. This station is great for our local advertisers and clients as recent data from Nielsen Scarborough has found the more time listeners spend with radio, the greater their sports betting engagement. The study also found that listeners of live sports on radio are more than twice as likely to participate in sports betting than the average US audience.”