Prepare For Pandora Premium
Pandora’s new ever on-demand streaming tier, Pandora Premium, launches this week. Invites for a free trial of Pandora Premium will roll out to select listeners tomorrow, and an option to upgrade will be available to all listeners over the coming weeks. For $9.99 a month, Pandora Premium combines the best of Pandora’s personalized radio with the ability to search and play any track or album as well as a unique set of playlist features tailored to each person’s distinct preferences.
“Every day tens of millions of people trust us to choose the exact right songs for them. That’s why they spend more time with Pandora than any other music service,” said Tim Westergren, Founder and CEO of Pandora. “With Premium, we’re leveraging our immense trove of data and everything we’ve learned about personalization to offer a listening experience that sets a new standard for what a music service should be.”
Existing Pandora Plus subscribers will enjoy six months of Premium for no additional charge. Trial lengths for existing Pandora ad-supported listeners and those new to Pandora vary. Premium is available now on iOS and Android phones, Google Chromecast, and integrated in the car with Android Auto, Apple CarPlay, GM, Honda, Hyundai, JVC Kenwood, Mazda, Pioneer and Subaru. It will be available on other platforms, including desktop and popular connected devices, in the coming months. To sign up for an invite, visit: http://pandora.com/premium.
