TagStation & Nielsen Hook Up

TagStation LLC and Nielsen have reached an agreement to evaluate TagStation’s NextRadio data. The NextRadio app delivers over-the-air FM broadcasts to your smartphone and captures precise data about a radio station’s listeners. TagStation and Nielsen will explore methods to incorporate NextRadio listening data into Nielsen’s audio datasets, potentially paving the way for future big data integrations for the radio industry.

“Nielsen is focused on measuring consumers across all platforms and distribution paths; this is a critical element of Nielsen Total Audience strategy for Audio,” said Brad Kelly, Managing Director of Nielsen Audio. “NextRadio is a growing, high-profile, and industry-supported platform that has the potential to serve as a big data source for the radio industry. We are pleased to take this important step to unleash the power of big data in our core audio measurement services.”

Paul Brenner, President of TagStation, remarked, “We are excited to be working with Nielsen to identify the mutual benefits of our FM radio station listener data that will support the entire radio industry. We have robust listening and user data that stations can use now to help them better understand their listener and listening share, and we look forward to positively contributing to radio measurement and Nielsen ratings in the future.”

NextRadio provides a rich digital and interactive experience for more than 16,000 FM stations. The NextRadio app has more than 11 million downloads from the Google Play Store and it is supported on nearly 100 mobile devices. TagStation LLC is a wholly owned subsidiary of Emmis Communications Corporation.