Holiday Awarded Atlantic EVP Stripes
• Kevin Holiday has been promoted to Executive Vice President of Black Music Promotion at Atlantic Records. In his new post, Holiday, who most recently served as Senior Vice President of Urban Promotion, will oversee Atlantic’s Black Music radio promotion strategy and campaigns and head up the label’s national and regional Black Music promo team.
Holiday has spent his entire music industry career with the Warner Music Group family, starting with Elektra Records in 2000 and then moving over to Atlantic when the two labels merged in 2004. Rising through the ranks over the past 17 years, Holiday has been a driving force behind the break-out success of numerous artists, most recently working closely with superstars like Cardi B, Lizzo, Roddy Ricch and Silk Sonic.
“Kevin literally grew up at this company,” said Atlantic Chairman & COO Julie Greenwald. “From day one, he’s been a passionate advocate for our artists, who love him and his relentless devotion to their music and their long-term careers. Kevin has played a pivotal role in taking our prominence in Black Music to new heights, and I’m thrilled to be able to announce this richly deserved promotion for one of our own.”
Holiday is based at Atlantic’s New York HQ and reports to Mike Kyser, Atlantic President of Black Music, who commented, “Kevin is one of the most accomplished and respected promo execs in the industry. He’s worked tirelessly to break countless records, and he’s earned the admiration of the entire Black radio community for his honesty and dedication. I know he’ll be an outstanding leader for our promo team, and we’re all looking forward to the great work he’ll be doing as we continue to develop our amazing artists.”
Commenting on his newly enhanced role, Holiday remarked, “This is extremely exciting for me. I love Atlantic Records, and my new role at the company excites me beyond words can express. Opportunities like this do not come around very often, and I’m exceedingly thankful to Julie, Craig, and Kyser and ready to tackle what lies ahead.”
