Sparks Takes PM Drive On KC’s Fox
• Cumulus Classic Rock KCFX (101 The Fox)/Kansas City has tapped Matt “Sparks” Sparker as its new afternoon drive personality, succeeding market legend Skid Roadie, who retired at the end of May.
Sparks arrives from Las Vegas, where he spent the past six years doing mornings at Lotus Active Rock KOMP 92.3. Before that he did afternoons at NRG Media Hot AC KQKQ (Q98.5)/Omaha, and programmed Radio FM Active Rock KQWB (Q105.1)/Fargo, ND.
In making the announcement of Sparks’ hire, Jim Fox, OM of Cumulus Kansas City, said, “Replacing heritage talent has become a big challenge, but Sparks is that guy. He’s a talented fresh voice who can step into big shoes in a big daypart on a big station and we never skip a beat.”
A visibly excited Sparks remarked, “The word ‘excitement’ doesn’t begin to describe what I’m feeling about working at such a legendary station as 101 The Fox! I truly appreciate being trusted with such an amazing opportunity. So a BIG THANK YOU goes out to the people that made it happen — Donna Baker, Doug Hamand, Wade Linder, Jim Fox, and of course, [Fox PD] Dave Hill, who by the way, said there were going to be pony rides… still waiting on those, Dave.” Hill commented, “The right fit for this incredible opportunity was obvious when Sparks entered the conversation. What a WIN! … and if you know anyone with a pony in the KC metro, DM me…thanks.”
