Appleton Named CMO Of Jaxsta
• Jaxsta Limited, billed as “the world’s largest public-facing, dedicated database of official music credits,” announced the appointment of Beth Appleton as its new Chief Marketing Officer. Appleton will be based in the company’s Sydney, Australia HQ beginning Monday, July 12 and will be tasked with developing and driving Jaxsta’s ongoing marketing strategy as it returns to a paid service on July 27.
Appleton (left) is a 25-year music industry pro who most recently served as GM & SVP Marketing, Australasia for Warner Music Australia. Her previous roles include SVP of Global Marketing at Warner Music Group in the UK (2014-2018); Director of Marketing, Warner Music Australia (2011-2013); Director of Digital, UMG in the UK (2007-2010); and Head of Digital & Business Development at V2 Music in the UK (2003-2007).
Jacqui Louez Schoorl, Jaxsta CEO & Co-Founder (left), said of Appleton, “Her expertise, coupled with her understanding of the changing nature of our industry is invaluable, and we’re fortunate to have her joining our Team. Beth’s extensive experience and tenure within the industry truly speaks for itself. Her reach and impact is demonstrated through her work with global stars such as Ed Sheeran, Bruno Mars and Michael Bublé, and local Australian talent including Thelma Plum, Morgan Evans and Jack Gray. We are beyond thrilled to welcome Beth to our team as we enter this exciting growth phase of the company.”
Appleton stated, “I’m a firm believer in teamwork, and every song is the beautiful outcome of creative teamwork. Jaxsta uses official sources to credit all those involved in the creation of music, a critical mission in our ever more complex musical landscape. By showcasing all musical creatives and delivering complete and verified data, Jaxsta is creating opportunities for talent in all areas of music. I’m so excited and proud to be joining Jaxsta as CMO as we work together to facilitate incredible possibilities for our global music community.” [Appleton photo credit: Renee Novytarger; Schoorl photo: Ben Orme]
