Tune In iHeartRadio On TuneIn

• Streaming service TuneIn and iHeartMedia announced a partnership that will enable TuneIn to distribute iHeartMedia’s 850+ digital stations. TuneIn will also gain access to local advertising demand from iHeartMedia’s unique monetization assets, including its massive sales force of nearly 2,000 sellers in every major market nationwide, and the advertising technology of Triton Digital (recently acquired by iHeart).

“The TuneIn and iHeart partnership is a great marriage of content and technology enabled by Triton’s cutting-edge and comprehensive suite of audio advertising technology to support streaming audio and podcasts businesses with both direct and programmatic sales,” said Brian Kaminsky, Chief Data Officer and President of Revenue Strategies for iHeartMedia. “With Triton’s SSP, local advertisers will now have the ability to reach additional iHeart and TuneIn listeners through both direct and programmatic sales. We are also excited that TuneIn’s open radio platform allows us to share our content and programming with even more streaming radio fans. Triton’s Audio Ad Tech delivers targeted audio advertising across the entire spectrum of listening platforms — web, mobile apps, smart speakers and across other distribution platforms like TuneIn.”

Rob Deichert, Chief Revenue Officer for TuneIn, commented, “The relationship with iHeart demonstrates the power of TuneIn’s open platform to flexibly align with the content, distribution and monetization assets of our partners to jointly create new and previously unrecognized value. We’re incredibly pleased to partner with iHeartMedia and Triton as we continue our mission to delight listeners and reinvent radio for a connected world.”