Mason Takes Mornings At Hot 93.3/DFW
• Cumulus Top 40 KLIF-FM (Hot 93.3)/Dallas-Ft. Worth welcomes radio pro and social media star Mason as its new morning drive talent, effective at 5:30am Monday, August 23.
Ms. Mason arrives from Seattle, where she most recently did afternoon drive at Hubbard Top 40 KQMV (MOViN 92.5). Mason is also a popular social media personality and influencer, with over 287,000 followers on TikTok. Mason succeeds The Morning Heat with Karina & Bret. Both hosts left a few months ago, and Bret Mega is now morning co-host at Audacy Hot AC KYKY (Y98)/St. Louis.
Sid Kelly, PD of HOT 93.3, commented, “After searching the country, we kept coming back to Mason and her unique skill set. Mason has experienced success at the highest levels in producing engaging content, and she understands how to effectively build her radio listenership through social media. We’re thrilled to welcome Mason to Mornings on HOT 93.3 and know our listeners will love what they hear.” Kelly tells RAMP they are working on securing a new co-host for Mason.
Mason remarked, “Rarely am I at a loss for words, but I can’t explain how excited I am to be joining the team at HOT in the great city of Dallas. As it turns out, being a very famous, talented and beautiful TikTok model isn’t the lucrative future I had imagined! Seriously, I’m looking forward to waking up DFW every weekday morning.”