SVP Enhancement For Alex Coslov

• Republic Records has promoted Alex Coslov to Senior Vice President of Marketing Strategy. The announcement was made by Republic EVP/GM Jim Roppo, who said, “Alex consistently identifies and maximizes cutting-edge opportunities that not only move the needle, but make waves throughout popular culture. I’m always excited to see what he comes up with next. It’s an honor to announce this well-earned promotion.”

In his newly elevated position, the New York-based Coslov will continue to devise, engage, and enact marketing strategies and initiatives for a diverse roster that includes Pearl Jam, Eddie Vedder, Florence + The Machine, Lorde, James Blake, Clairo, John Mellencamp, Yung Gravy, Glass Animals, Lord Huron,James Bay, Bastille and more.

Coslov, who was recently named one of Billboard’s “40 Under 40″ for 2021, joined Republic Records in 2017 as VP of Marketing Strategy. Before that he spent four years leading the marketing department at Ultra Music. Coslov also worked as a business and legal affairs intern at SESAC and launched his career with internships at Epic Records and Red Light Management.

“Republic is a family business, and I love that,” said Coslov. “This is more than just music and numbers to Jim and Monte and Avery Lipman. They make us feel like we’re a part of something bigger and challenge us to be the best we can be. As a team, we’re always finding, galvanizing, and activating audiences with moments. On every campaign, my goal is to have our campaign as a whole or a single activation that will end up on someone else’s mood board for their future campaign. We’re always collectively pushing to raise the bar together.”