Now Entering McAllen, TX: Tino Cochino
• iHeartMedia Rhythmic KBFM (Wild 104)/McAllen-Brownsville has added the YEA Networks-syndicated Tino Cochino Radio in morning drive. “iHeartMedia is excited about bringing Tino Cochino Radio to our listeners in the RGV,” said Spencer Bynes, Area President, iHeartMedia Multi-Platform Group — Texas. “Once we heard the show and met the team, we knew they had the right vibe and energy to add to our line up on Wild 104, the No. 1 station in the Valley. Their energy is contagious, fun and we believe our listeners are going to love getting to know them. iHeartMedia continues to be a great partner and we appreciate their confidence adding Tino to mornings at KBFM, as they have recently in Colorado Springs and Austin, TX.”
George Laughlin, CEO of YEA Networks, added, “Tino’s show has grown quickly over the last 3+ years, primarily by focusing on afternoons and nights. But stations that heard his content, quickly realized that the show could be a great fit for mornings too. And we couldn’t agree more.” Host Tino Cochino said, “The evolution of TCR is happening right before our eyes. Wild 104 is legendary! It’s a station I’ve always been a fan of because the audience connection is one-of-a-kind. It makes our partnership perfect!”
Tino Cochino Radio features (l-r): Executive Producer Matt Hirt, Serina Perez, Tino & DJ Nicasio. Stations interested in syndicating the show can contact Scott Kerr at scott@yeanetworks.com.
